New 2024 Approved The Aspect Ratio for LinkedIn Videos and Other Points Is Important to Consider While Creating These Videos. Here Is All that You Must Know About LinkedIn Videos

New 2024 Approved The Aspect Ratio for LinkedIn Videos and Other Points Is Important to Consider While Creating These Videos. Here Is All that You Must Know About LinkedIn Videos

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The Aspect Ratio for LinkedIn Videos and Other Points Is Important to Consider While Creating These Videos. Here Is All that You Must Know About LinkedIn Videos

The Ideal LinkedIn Video Aspect Ratios for Effective Posting

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.

In this article

01 [What is LinkedIn Video Format?](#Part 1)

02 [Everything You Need to Know About LinkedIn Ad Specs](#Part 2)

03 [5 Types of LinkedIn Ads](#Part 3)

04 [Best 5 LinkedIn Video Practices](#Part 4)

Part 1 What is LinkedIn Video Format?

01Can you post 1920x1080 on LinkedIn?

Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.

02What aspect ratio is best for a LinkedIn video?

Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.

Recommended aspect ratios for LinkedIn videos

Part 2 Everything You Need to Know About LinkedIn Ad Specs

The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:

Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.

File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.

Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.

Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.

Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.

Part 3 5 types of LinkedIn Ads

LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:

Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.

Sponsored messaging on LinkedIn

Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.

Sponsored content on LinkedIn

Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.

Dynamic ads video requirements

Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.

Text ad videos

Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.

Awareness ad videos

Part 4 Best 5 LinkedIn Video Practices

**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.

Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.

**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.

**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.

**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:

Features of Filmora:

This one is an easy to use tool that can be used by beginners and less professional people.

Using this tool you can experience latest filters and colors making their perk at the best.

Here you will also get amazing sound effect to make your video stand out.

You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmora-video-editor

Key Takeaways from This Episode

LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.

To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.

If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.

Try It Free Try It Free

The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.

In this article

01 [What is LinkedIn Video Format?](#Part 1)

02 [Everything You Need to Know About LinkedIn Ad Specs](#Part 2)

03 [5 Types of LinkedIn Ads](#Part 3)

04 [Best 5 LinkedIn Video Practices](#Part 4)

Part 1 What is LinkedIn Video Format?

01Can you post 1920x1080 on LinkedIn?

Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.

02What aspect ratio is best for a LinkedIn video?

Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.

Recommended aspect ratios for LinkedIn videos

Part 2 Everything You Need to Know About LinkedIn Ad Specs

The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:

Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.

File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.

Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.

Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.

Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.

Part 3 5 types of LinkedIn Ads

LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:

Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.

Sponsored messaging on LinkedIn

Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.

Sponsored content on LinkedIn

Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.

Dynamic ads video requirements

Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.

Text ad videos

Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.

Awareness ad videos

Part 4 Best 5 LinkedIn Video Practices

**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.

Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.

**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.

**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.

**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:

Features of Filmora:

This one is an easy to use tool that can be used by beginners and less professional people.

Using this tool you can experience latest filters and colors making their perk at the best.

Here you will also get amazing sound effect to make your video stand out.

You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmora-video-editor

Key Takeaways from This Episode

LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.

To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.

If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.

Try It Free Try It Free

The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.

In this article

01 [What is LinkedIn Video Format?](#Part 1)

02 [Everything You Need to Know About LinkedIn Ad Specs](#Part 2)

03 [5 Types of LinkedIn Ads](#Part 3)

04 [Best 5 LinkedIn Video Practices](#Part 4)

Part 1 What is LinkedIn Video Format?

01Can you post 1920x1080 on LinkedIn?

Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.

02What aspect ratio is best for a LinkedIn video?

Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.

Recommended aspect ratios for LinkedIn videos

Part 2 Everything You Need to Know About LinkedIn Ad Specs

The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:

Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.

File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.

Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.

Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.

Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.

Part 3 5 types of LinkedIn Ads

LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:

Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.

Sponsored messaging on LinkedIn

Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.

Sponsored content on LinkedIn

Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.

Dynamic ads video requirements

Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.

Text ad videos

Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.

Awareness ad videos

Part 4 Best 5 LinkedIn Video Practices

**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.

Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.

**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.

**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.

**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:

Features of Filmora:

This one is an easy to use tool that can be used by beginners and less professional people.

Using this tool you can experience latest filters and colors making their perk at the best.

Here you will also get amazing sound effect to make your video stand out.

You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmora-video-editor

Key Takeaways from This Episode

LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.

To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.

If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.

Try It Free Try It Free

The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.

In this article

01 [What is LinkedIn Video Format?](#Part 1)

02 [Everything You Need to Know About LinkedIn Ad Specs](#Part 2)

03 [5 Types of LinkedIn Ads](#Part 3)

04 [Best 5 LinkedIn Video Practices](#Part 4)

Part 1 What is LinkedIn Video Format?

01Can you post 1920x1080 on LinkedIn?

Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.

02What aspect ratio is best for a LinkedIn video?

Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.

Recommended aspect ratios for LinkedIn videos

Part 2 Everything You Need to Know About LinkedIn Ad Specs

The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:

Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.

File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.

Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.

Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.

Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.

Part 3 5 types of LinkedIn Ads

LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:

Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.

Sponsored messaging on LinkedIn

Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.

Sponsored content on LinkedIn

Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.

Dynamic ads video requirements

Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.

Text ad videos

Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.

Awareness ad videos

Part 4 Best 5 LinkedIn Video Practices

**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.

Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.

**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.

**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.

**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:

Features of Filmora:

This one is an easy to use tool that can be used by beginners and less professional people.

Using this tool you can experience latest filters and colors making their perk at the best.

Here you will also get amazing sound effect to make your video stand out.

You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmora-video-editor

Key Takeaways from This Episode

LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.

To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.

If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.

Fast Video Resizing: A Step-by-Step Guide

How to Change Ratio of Video in a Quick & Easy Way

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

It is important that how your video appears on the screen and for this aspect ratio is one of the most important factors. Several times, when your video appears awkward or cropped on a certain site or a device, it means that its aspect ratio is not correct and the best solution here is to change the aspect ratio. Using related software and programs this task can be done easily.

The article will throw more light on these tools that can change ratio of video.

In this article

01 [What is Aspect Ratio and Why Does It Matter?](#Part 1)

02 [Difference Between Aspect Ratio and Resolution](#Part 2)

Part 1 What is Aspect Ratio and Why Does It Matter?

Aspect ratio is the relationship between the width and the height of the video and it defines how your video will appear on the screen. The right aspect ratio is important to offer a pleasing viewing experience. With multiple social media sites supporting different aspect ratios, the need for changing them accordingly arises quite often.

The marketing, business, and all other activities have taken an online route and with this, the video content on several social media sites for promotion has also increased. So, if you upload a video with a certain aspect ratio on a different platform, they will look weird with cropped portions, black borders, and other issues that will lead to a negative viewing experience and impact.

Though there is no fixed or standard aspect ratio that can be considered as the best as different values are suitable for different platforms and sites. Some of the commonly used aspect ratios are as below.

16:9- This is one of the most widely used aspect ratios and appears in the form of a wide rectangle. The majority of the video players as well as capturing devices use this aspect ratio as their default settings. The best resolution that can be used with this aspect ratio is 3840 X 2160 pixels.

1:1- Originally this aspect ratio was used for square TV sets but now it is majorly used for the videos on Instagram and Facebook. A lot of cameras also support this setting.

9:16- The setting for this aspect ratio has become popular after the increased use of smartphones. Used for the tall videos, the setting can be seen in the videos posted as an Instagram story, Snapchat, and Facebook.

21:9 – This setting of the aspect ratio is used for cinematic widescreen or videos with the anamorphic format. The use of this aspect ratio is very particular and videos supporting this setting generally can be seen in theme parks, special theatres, and museums.

Regarding social media sites, below listed are the popularly used aspect ratio.

Square (1:1) – Used for Facebook and Instagram feed videos.

Vertical (9:16) – Best for Instagram story videos and snaps

Horizontal (16:9) – Used for (9:16 YouTube videos

Landscape (5:4) – Apt for landscape videos on Facebook and Twitter.

Portrait (4:5) – Used for the portrait videos to be posted on Twitter and Facebook.

For the Facebook cover video, 21:9 is the recommended aspect ratio.

Commonly Used Aspect Ratio

Part 2 Difference Between Aspect Ratio and Resolution

Aspect ratio and resolution are interrelated and go hand-in-hand. For a certain aspect ratio, there is several counterparts’ resolution that can be used. While the aspect ratio defines the width and the height relationship, the resolution is the number of pixels on the screen.

To obtain the resolution of a video, you will multiply the height by the width while for the aspect ratio, width is divided by the height. When the height is multiplied by its width times, the results you get represent the square pixels of your screen and this number dented the quality of the video. The higher the pixels, the higher will be the video quality.

5 Quick Ways to Change Video Aspect Ratio on Windows and Mac

To make your videos suitable for different platforms and sites, you would need to change the aspect ratio, and to get this task done there are several windows and Mac-based tools available. Listed below are the top ones that will let process the videos quickly.

VideoProc Converter

This is a Windows and Mac-based full-featured software that allows performing multiple tasks like changing the aspect ratio, editing videos, converting files, and more. Using the program, you can easily change the aspect ratio without any quality loss and without adding any black bars or video stretching. Further video customization as needed can also be done using the tool.

Steps to change the aspect ratio

Step 1. Download, install, and run the software on your system and select the Video option.

Step 2. To add the video, click on the + Video button. Next, choose the target format for the video.

Step 3. Next to change the aspect ratio of the video you can either resize the video or can crop it. While resizing the video, you will need to change the resolution from the Codec section. Alternatively, you can also use the Crop toolbar for selecting the desired aspect ratio from the supported options.

Step 4. Finally, choose the output folder and then click on the RUN button to start the file processing.

VideoProc Converter

AnyMP4 Video Converter Ultimate

This is a widely used video editing tool that supports multiple functions and features for video customization. Using this program on your Windows and Mac system you can change the aspect ratio of the videos using the pre-set options or manually. All popular video formats are supported by the software and the files are processed in lossless quality.

Steps to change the aspect ratio

Step 1. Run the installed software and add the video by clicking on the +Add Files button.

Step 2. Click on the Edit icon and a pop-up editing window will open. Go to the Crop section and expand the drop-down list at the Aspect Ratio. Choose the desired option. You can also change the aspect ratio manually by moving the crop box. Click on the OK button when selected.

Step 3. Next, choose the output folder, target format, and then finally click on the Convert All button to start the processing.

AnyMP4 Video Converter Ultimate

MediaCoder

This is among the early transcoding tools and is known for its support of rich features for video customization. Several video parameters including aspect ratio can be adjusted using the tool and it also supports functions like conversion, disc ripping, video enhancement, and more. A wide range of formats for processing is supported by the software that is available for the Windows system.

Step to change the aspect ratio

Step 1. Launch the software and add the desired video from the File tab.

Step 2. After the video is added, choose the Picture tab at the bottom menu.

Step 3. At the Aspect Ratio section, pull the menu and choose from the available options. Other parameters can also be changed as needed.

Step 4. Choose the output folder and start processing the file.

MediaCoder

iMovie

To change the aspect ratio of a video on your Mac systems without installing any third-party software, iMovie works as the best tool. Using the program, you can even do basic editing simply and quickly. You can resize the videos in iMovie by simply cropping or exporting them using pre-set aspect ratio options.

Steps for iMovie aspect ratio change

Step 1. Open the iMovie on your system and tap on the Create New button at the top-left corner.

Step 2. Choose the Movie option from the drop-down menu.

Step 3. To add the video, click on the Import Media button and then tap on the Crop icon present on the top toolbar.

Step 4. Move the edges of the video and when done tap on the blue-tick icon present at the top-right corner.

Step 5. Next, click on the Share icon at the top-right corner and then the video can be saved to the desired location.

iMovie

Using iMovie you can also change aspect ratio iphone video.

Wondershare Filmora

Wondershare Filmora Video Editor is an excellent Windows and Mac-based software for changing the aspect ratio of your videos and editing it using a variety of functions. The files can be processed in lossless quality using the tool and the interface is also user-friendly. There are multiple ways by which you can change the aspect ratio using the software and these include - changing it from the starting interface, under project settings, while editing, while exporting, and with the Auto reframe option.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmora

The simplest of all ways is by changing the video aspect ratio from the starting interface and the steps for the same are enlisted below.

Step 1. Launch the installed software on your system.

Step 2. At the starting interface, you can choose the desired aspect ratio from the available options – 16:9, 4:3, 1:1, and 9:16.

Step 3. After the selection is done, you can add the video by clicking on the New Project and then edit the file as required using several features.

The above steps can be used to change aspect ratio MP4 as well as all other popular formats.

Step 4. After the video settings are done you can process it and save it at the desired location.

To edit the aspect ratio using other ways, you can check out the detailshere .

Wondershare Filmora

Key Takeaways from This Episode

Aspect ratio defines how a video will appear on a different screen, social media sites, and platforms.

To use the same video on multiple platforms, you need to change its aspect ratio and for this, good software is needed.

An array of aspect ratio changer tools for Windows and Mac are available. Wondershare Filmora is one such feature-packed tool that can process your files in lossless quality with added features.

Try It Free Try It Free

It is important that how your video appears on the screen and for this aspect ratio is one of the most important factors. Several times, when your video appears awkward or cropped on a certain site or a device, it means that its aspect ratio is not correct and the best solution here is to change the aspect ratio. Using related software and programs this task can be done easily.

The article will throw more light on these tools that can change ratio of video.

In this article

01 [What is Aspect Ratio and Why Does It Matter?](#Part 1)

02 [Difference Between Aspect Ratio and Resolution](#Part 2)

Part 1 What is Aspect Ratio and Why Does It Matter?

Aspect ratio is the relationship between the width and the height of the video and it defines how your video will appear on the screen. The right aspect ratio is important to offer a pleasing viewing experience. With multiple social media sites supporting different aspect ratios, the need for changing them accordingly arises quite often.

The marketing, business, and all other activities have taken an online route and with this, the video content on several social media sites for promotion has also increased. So, if you upload a video with a certain aspect ratio on a different platform, they will look weird with cropped portions, black borders, and other issues that will lead to a negative viewing experience and impact.

Though there is no fixed or standard aspect ratio that can be considered as the best as different values are suitable for different platforms and sites. Some of the commonly used aspect ratios are as below.

16:9- This is one of the most widely used aspect ratios and appears in the form of a wide rectangle. The majority of the video players as well as capturing devices use this aspect ratio as their default settings. The best resolution that can be used with this aspect ratio is 3840 X 2160 pixels.

1:1- Originally this aspect ratio was used for square TV sets but now it is majorly used for the videos on Instagram and Facebook. A lot of cameras also support this setting.

9:16- The setting for this aspect ratio has become popular after the increased use of smartphones. Used for the tall videos, the setting can be seen in the videos posted as an Instagram story, Snapchat, and Facebook.

21:9 – This setting of the aspect ratio is used for cinematic widescreen or videos with the anamorphic format. The use of this aspect ratio is very particular and videos supporting this setting generally can be seen in theme parks, special theatres, and museums.

Regarding social media sites, below listed are the popularly used aspect ratio.

Square (1:1) – Used for Facebook and Instagram feed videos.

Vertical (9:16) – Best for Instagram story videos and snaps

Horizontal (16:9) – Used for (9:16 YouTube videos

Landscape (5:4) – Apt for landscape videos on Facebook and Twitter.

Portrait (4:5) – Used for the portrait videos to be posted on Twitter and Facebook.

For the Facebook cover video, 21:9 is the recommended aspect ratio.

Commonly Used Aspect Ratio

Part 2 Difference Between Aspect Ratio and Resolution

Aspect ratio and resolution are interrelated and go hand-in-hand. For a certain aspect ratio, there is several counterparts’ resolution that can be used. While the aspect ratio defines the width and the height relationship, the resolution is the number of pixels on the screen.

To obtain the resolution of a video, you will multiply the height by the width while for the aspect ratio, width is divided by the height. When the height is multiplied by its width times, the results you get represent the square pixels of your screen and this number dented the quality of the video. The higher the pixels, the higher will be the video quality.

5 Quick Ways to Change Video Aspect Ratio on Windows and Mac

To make your videos suitable for different platforms and sites, you would need to change the aspect ratio, and to get this task done there are several windows and Mac-based tools available. Listed below are the top ones that will let process the videos quickly.

VideoProc Converter

This is a Windows and Mac-based full-featured software that allows performing multiple tasks like changing the aspect ratio, editing videos, converting files, and more. Using the program, you can easily change the aspect ratio without any quality loss and without adding any black bars or video stretching. Further video customization as needed can also be done using the tool.

Steps to change the aspect ratio

Step 1. Download, install, and run the software on your system and select the Video option.

Step 2. To add the video, click on the + Video button. Next, choose the target format for the video.

Step 3. Next to change the aspect ratio of the video you can either resize the video or can crop it. While resizing the video, you will need to change the resolution from the Codec section. Alternatively, you can also use the Crop toolbar for selecting the desired aspect ratio from the supported options.

Step 4. Finally, choose the output folder and then click on the RUN button to start the file processing.

VideoProc Converter

AnyMP4 Video Converter Ultimate

This is a widely used video editing tool that supports multiple functions and features for video customization. Using this program on your Windows and Mac system you can change the aspect ratio of the videos using the pre-set options or manually. All popular video formats are supported by the software and the files are processed in lossless quality.

Steps to change the aspect ratio

Step 1. Run the installed software and add the video by clicking on the +Add Files button.

Step 2. Click on the Edit icon and a pop-up editing window will open. Go to the Crop section and expand the drop-down list at the Aspect Ratio. Choose the desired option. You can also change the aspect ratio manually by moving the crop box. Click on the OK button when selected.

Step 3. Next, choose the output folder, target format, and then finally click on the Convert All button to start the processing.

AnyMP4 Video Converter Ultimate

MediaCoder

This is among the early transcoding tools and is known for its support of rich features for video customization. Several video parameters including aspect ratio can be adjusted using the tool and it also supports functions like conversion, disc ripping, video enhancement, and more. A wide range of formats for processing is supported by the software that is available for the Windows system.

Step to change the aspect ratio

Step 1. Launch the software and add the desired video from the File tab.

Step 2. After the video is added, choose the Picture tab at the bottom menu.

Step 3. At the Aspect Ratio section, pull the menu and choose from the available options. Other parameters can also be changed as needed.

Step 4. Choose the output folder and start processing the file.

MediaCoder

iMovie

To change the aspect ratio of a video on your Mac systems without installing any third-party software, iMovie works as the best tool. Using the program, you can even do basic editing simply and quickly. You can resize the videos in iMovie by simply cropping or exporting them using pre-set aspect ratio options.

Steps for iMovie aspect ratio change

Step 1. Open the iMovie on your system and tap on the Create New button at the top-left corner.

Step 2. Choose the Movie option from the drop-down menu.

Step 3. To add the video, click on the Import Media button and then tap on the Crop icon present on the top toolbar.

Step 4. Move the edges of the video and when done tap on the blue-tick icon present at the top-right corner.

Step 5. Next, click on the Share icon at the top-right corner and then the video can be saved to the desired location.

iMovie

Using iMovie you can also change aspect ratio iphone video.

Wondershare Filmora

Wondershare Filmora Video Editor is an excellent Windows and Mac-based software for changing the aspect ratio of your videos and editing it using a variety of functions. The files can be processed in lossless quality using the tool and the interface is also user-friendly. There are multiple ways by which you can change the aspect ratio using the software and these include - changing it from the starting interface, under project settings, while editing, while exporting, and with the Auto reframe option.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmora

The simplest of all ways is by changing the video aspect ratio from the starting interface and the steps for the same are enlisted below.

Step 1. Launch the installed software on your system.

Step 2. At the starting interface, you can choose the desired aspect ratio from the available options – 16:9, 4:3, 1:1, and 9:16.

Step 3. After the selection is done, you can add the video by clicking on the New Project and then edit the file as required using several features.

The above steps can be used to change aspect ratio MP4 as well as all other popular formats.

Step 4. After the video settings are done you can process it and save it at the desired location.

To edit the aspect ratio using other ways, you can check out the detailshere .

Wondershare Filmora

Key Takeaways from This Episode

Aspect ratio defines how a video will appear on a different screen, social media sites, and platforms.

To use the same video on multiple platforms, you need to change its aspect ratio and for this, good software is needed.

An array of aspect ratio changer tools for Windows and Mac are available. Wondershare Filmora is one such feature-packed tool that can process your files in lossless quality with added features.

Try It Free Try It Free

It is important that how your video appears on the screen and for this aspect ratio is one of the most important factors. Several times, when your video appears awkward or cropped on a certain site or a device, it means that its aspect ratio is not correct and the best solution here is to change the aspect ratio. Using related software and programs this task can be done easily.

The article will throw more light on these tools that can change ratio of video.

In this article

01 [What is Aspect Ratio and Why Does It Matter?](#Part 1)

02 [Difference Between Aspect Ratio and Resolution](#Part 2)

Part 1 What is Aspect Ratio and Why Does It Matter?

Aspect ratio is the relationship between the width and the height of the video and it defines how your video will appear on the screen. The right aspect ratio is important to offer a pleasing viewing experience. With multiple social media sites supporting different aspect ratios, the need for changing them accordingly arises quite often.

The marketing, business, and all other activities have taken an online route and with this, the video content on several social media sites for promotion has also increased. So, if you upload a video with a certain aspect ratio on a different platform, they will look weird with cropped portions, black borders, and other issues that will lead to a negative viewing experience and impact.

Though there is no fixed or standard aspect ratio that can be considered as the best as different values are suitable for different platforms and sites. Some of the commonly used aspect ratios are as below.

16:9- This is one of the most widely used aspect ratios and appears in the form of a wide rectangle. The majority of the video players as well as capturing devices use this aspect ratio as their default settings. The best resolution that can be used with this aspect ratio is 3840 X 2160 pixels.

1:1- Originally this aspect ratio was used for square TV sets but now it is majorly used for the videos on Instagram and Facebook. A lot of cameras also support this setting.

9:16- The setting for this aspect ratio has become popular after the increased use of smartphones. Used for the tall videos, the setting can be seen in the videos posted as an Instagram story, Snapchat, and Facebook.

21:9 – This setting of the aspect ratio is used for cinematic widescreen or videos with the anamorphic format. The use of this aspect ratio is very particular and videos supporting this setting generally can be seen in theme parks, special theatres, and museums.

Regarding social media sites, below listed are the popularly used aspect ratio.

Square (1:1) – Used for Facebook and Instagram feed videos.

Vertical (9:16) – Best for Instagram story videos and snaps

Horizontal (16:9) – Used for (9:16 YouTube videos

Landscape (5:4) – Apt for landscape videos on Facebook and Twitter.

Portrait (4:5) – Used for the portrait videos to be posted on Twitter and Facebook.

For the Facebook cover video, 21:9 is the recommended aspect ratio.

Commonly Used Aspect Ratio

Part 2 Difference Between Aspect Ratio and Resolution

Aspect ratio and resolution are interrelated and go hand-in-hand. For a certain aspect ratio, there is several counterparts’ resolution that can be used. While the aspect ratio defines the width and the height relationship, the resolution is the number of pixels on the screen.

To obtain the resolution of a video, you will multiply the height by the width while for the aspect ratio, width is divided by the height. When the height is multiplied by its width times, the results you get represent the square pixels of your screen and this number dented the quality of the video. The higher the pixels, the higher will be the video quality.

5 Quick Ways to Change Video Aspect Ratio on Windows and Mac

To make your videos suitable for different platforms and sites, you would need to change the aspect ratio, and to get this task done there are several windows and Mac-based tools available. Listed below are the top ones that will let process the videos quickly.

VideoProc Converter

This is a Windows and Mac-based full-featured software that allows performing multiple tasks like changing the aspect ratio, editing videos, converting files, and more. Using the program, you can easily change the aspect ratio without any quality loss and without adding any black bars or video stretching. Further video customization as needed can also be done using the tool.

Steps to change the aspect ratio

Step 1. Download, install, and run the software on your system and select the Video option.

Step 2. To add the video, click on the + Video button. Next, choose the target format for the video.

Step 3. Next to change the aspect ratio of the video you can either resize the video or can crop it. While resizing the video, you will need to change the resolution from the Codec section. Alternatively, you can also use the Crop toolbar for selecting the desired aspect ratio from the supported options.

Step 4. Finally, choose the output folder and then click on the RUN button to start the file processing.

VideoProc Converter

AnyMP4 Video Converter Ultimate

This is a widely used video editing tool that supports multiple functions and features for video customization. Using this program on your Windows and Mac system you can change the aspect ratio of the videos using the pre-set options or manually. All popular video formats are supported by the software and the files are processed in lossless quality.

Steps to change the aspect ratio

Step 1. Run the installed software and add the video by clicking on the +Add Files button.

Step 2. Click on the Edit icon and a pop-up editing window will open. Go to the Crop section and expand the drop-down list at the Aspect Ratio. Choose the desired option. You can also change the aspect ratio manually by moving the crop box. Click on the OK button when selected.

Step 3. Next, choose the output folder, target format, and then finally click on the Convert All button to start the processing.

AnyMP4 Video Converter Ultimate

MediaCoder

This is among the early transcoding tools and is known for its support of rich features for video customization. Several video parameters including aspect ratio can be adjusted using the tool and it also supports functions like conversion, disc ripping, video enhancement, and more. A wide range of formats for processing is supported by the software that is available for the Windows system.

Step to change the aspect ratio

Step 1. Launch the software and add the desired video from the File tab.

Step 2. After the video is added, choose the Picture tab at the bottom menu.

Step 3. At the Aspect Ratio section, pull the menu and choose from the available options. Other parameters can also be changed as needed.

Step 4. Choose the output folder and start processing the file.

MediaCoder

iMovie

To change the aspect ratio of a video on your Mac systems without installing any third-party software, iMovie works as the best tool. Using the program, you can even do basic editing simply and quickly. You can resize the videos in iMovie by simply cropping or exporting them using pre-set aspect ratio options.

Steps for iMovie aspect ratio change

Step 1. Open the iMovie on your system and tap on the Create New button at the top-left corner.

Step 2. Choose the Movie option from the drop-down menu.

Step 3. To add the video, click on the Import Media button and then tap on the Crop icon present on the top toolbar.

Step 4. Move the edges of the video and when done tap on the blue-tick icon present at the top-right corner.

Step 5. Next, click on the Share icon at the top-right corner and then the video can be saved to the desired location.

iMovie

Using iMovie you can also change aspect ratio iphone video.

Wondershare Filmora

Wondershare Filmora Video Editor is an excellent Windows and Mac-based software for changing the aspect ratio of your videos and editing it using a variety of functions. The files can be processed in lossless quality using the tool and the interface is also user-friendly. There are multiple ways by which you can change the aspect ratio using the software and these include - changing it from the starting interface, under project settings, while editing, while exporting, and with the Auto reframe option.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmora

The simplest of all ways is by changing the video aspect ratio from the starting interface and the steps for the same are enlisted below.

Step 1. Launch the installed software on your system.

Step 2. At the starting interface, you can choose the desired aspect ratio from the available options – 16:9, 4:3, 1:1, and 9:16.

Step 3. After the selection is done, you can add the video by clicking on the New Project and then edit the file as required using several features.

The above steps can be used to change aspect ratio MP4 as well as all other popular formats.

Step 4. After the video settings are done you can process it and save it at the desired location.

To edit the aspect ratio using other ways, you can check out the detailshere .

Wondershare Filmora

Key Takeaways from This Episode

Aspect ratio defines how a video will appear on a different screen, social media sites, and platforms.

To use the same video on multiple platforms, you need to change its aspect ratio and for this, good software is needed.

An array of aspect ratio changer tools for Windows and Mac are available. Wondershare Filmora is one such feature-packed tool that can process your files in lossless quality with added features.

Try It Free Try It Free

It is important that how your video appears on the screen and for this aspect ratio is one of the most important factors. Several times, when your video appears awkward or cropped on a certain site or a device, it means that its aspect ratio is not correct and the best solution here is to change the aspect ratio. Using related software and programs this task can be done easily.

The article will throw more light on these tools that can change ratio of video.

In this article

01 [What is Aspect Ratio and Why Does It Matter?](#Part 1)

02 [Difference Between Aspect Ratio and Resolution](#Part 2)

Part 1 What is Aspect Ratio and Why Does It Matter?

Aspect ratio is the relationship between the width and the height of the video and it defines how your video will appear on the screen. The right aspect ratio is important to offer a pleasing viewing experience. With multiple social media sites supporting different aspect ratios, the need for changing them accordingly arises quite often.

The marketing, business, and all other activities have taken an online route and with this, the video content on several social media sites for promotion has also increased. So, if you upload a video with a certain aspect ratio on a different platform, they will look weird with cropped portions, black borders, and other issues that will lead to a negative viewing experience and impact.

Though there is no fixed or standard aspect ratio that can be considered as the best as different values are suitable for different platforms and sites. Some of the commonly used aspect ratios are as below.

16:9- This is one of the most widely used aspect ratios and appears in the form of a wide rectangle. The majority of the video players as well as capturing devices use this aspect ratio as their default settings. The best resolution that can be used with this aspect ratio is 3840 X 2160 pixels.

1:1- Originally this aspect ratio was used for square TV sets but now it is majorly used for the videos on Instagram and Facebook. A lot of cameras also support this setting.

9:16- The setting for this aspect ratio has become popular after the increased use of smartphones. Used for the tall videos, the setting can be seen in the videos posted as an Instagram story, Snapchat, and Facebook.

21:9 – This setting of the aspect ratio is used for cinematic widescreen or videos with the anamorphic format. The use of this aspect ratio is very particular and videos supporting this setting generally can be seen in theme parks, special theatres, and museums.

Regarding social media sites, below listed are the popularly used aspect ratio.

Square (1:1) – Used for Facebook and Instagram feed videos.

Vertical (9:16) – Best for Instagram story videos and snaps

Horizontal (16:9) – Used for (9:16 YouTube videos

Landscape (5:4) – Apt for landscape videos on Facebook and Twitter.

Portrait (4:5) – Used for the portrait videos to be posted on Twitter and Facebook.

For the Facebook cover video, 21:9 is the recommended aspect ratio.

Commonly Used Aspect Ratio

Part 2 Difference Between Aspect Ratio and Resolution

Aspect ratio and resolution are interrelated and go hand-in-hand. For a certain aspect ratio, there is several counterparts’ resolution that can be used. While the aspect ratio defines the width and the height relationship, the resolution is the number of pixels on the screen.

To obtain the resolution of a video, you will multiply the height by the width while for the aspect ratio, width is divided by the height. When the height is multiplied by its width times, the results you get represent the square pixels of your screen and this number dented the quality of the video. The higher the pixels, the higher will be the video quality.

5 Quick Ways to Change Video Aspect Ratio on Windows and Mac

To make your videos suitable for different platforms and sites, you would need to change the aspect ratio, and to get this task done there are several windows and Mac-based tools available. Listed below are the top ones that will let process the videos quickly.

VideoProc Converter

This is a Windows and Mac-based full-featured software that allows performing multiple tasks like changing the aspect ratio, editing videos, converting files, and more. Using the program, you can easily change the aspect ratio without any quality loss and without adding any black bars or video stretching. Further video customization as needed can also be done using the tool.

Steps to change the aspect ratio

Step 1. Download, install, and run the software on your system and select the Video option.

Step 2. To add the video, click on the + Video button. Next, choose the target format for the video.

Step 3. Next to change the aspect ratio of the video you can either resize the video or can crop it. While resizing the video, you will need to change the resolution from the Codec section. Alternatively, you can also use the Crop toolbar for selecting the desired aspect ratio from the supported options.

Step 4. Finally, choose the output folder and then click on the RUN button to start the file processing.

VideoProc Converter

AnyMP4 Video Converter Ultimate

This is a widely used video editing tool that supports multiple functions and features for video customization. Using this program on your Windows and Mac system you can change the aspect ratio of the videos using the pre-set options or manually. All popular video formats are supported by the software and the files are processed in lossless quality.

Steps to change the aspect ratio

Step 1. Run the installed software and add the video by clicking on the +Add Files button.

Step 2. Click on the Edit icon and a pop-up editing window will open. Go to the Crop section and expand the drop-down list at the Aspect Ratio. Choose the desired option. You can also change the aspect ratio manually by moving the crop box. Click on the OK button when selected.

Step 3. Next, choose the output folder, target format, and then finally click on the Convert All button to start the processing.

AnyMP4 Video Converter Ultimate

MediaCoder

This is among the early transcoding tools and is known for its support of rich features for video customization. Several video parameters including aspect ratio can be adjusted using the tool and it also supports functions like conversion, disc ripping, video enhancement, and more. A wide range of formats for processing is supported by the software that is available for the Windows system.

Step to change the aspect ratio

Step 1. Launch the software and add the desired video from the File tab.

Step 2. After the video is added, choose the Picture tab at the bottom menu.

Step 3. At the Aspect Ratio section, pull the menu and choose from the available options. Other parameters can also be changed as needed.

Step 4. Choose the output folder and start processing the file.

MediaCoder

iMovie

To change the aspect ratio of a video on your Mac systems without installing any third-party software, iMovie works as the best tool. Using the program, you can even do basic editing simply and quickly. You can resize the videos in iMovie by simply cropping or exporting them using pre-set aspect ratio options.

Steps for iMovie aspect ratio change

Step 1. Open the iMovie on your system and tap on the Create New button at the top-left corner.

Step 2. Choose the Movie option from the drop-down menu.

Step 3. To add the video, click on the Import Media button and then tap on the Crop icon present on the top toolbar.

Step 4. Move the edges of the video and when done tap on the blue-tick icon present at the top-right corner.

Step 5. Next, click on the Share icon at the top-right corner and then the video can be saved to the desired location.

iMovie

Using iMovie you can also change aspect ratio iphone video.

Wondershare Filmora

Wondershare Filmora Video Editor is an excellent Windows and Mac-based software for changing the aspect ratio of your videos and editing it using a variety of functions. The files can be processed in lossless quality using the tool and the interface is also user-friendly. There are multiple ways by which you can change the aspect ratio using the software and these include - changing it from the starting interface, under project settings, while editing, while exporting, and with the Auto reframe option.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmora

The simplest of all ways is by changing the video aspect ratio from the starting interface and the steps for the same are enlisted below.

Step 1. Launch the installed software on your system.

Step 2. At the starting interface, you can choose the desired aspect ratio from the available options – 16:9, 4:3, 1:1, and 9:16.

Step 3. After the selection is done, you can add the video by clicking on the New Project and then edit the file as required using several features.

The above steps can be used to change aspect ratio MP4 as well as all other popular formats.

Step 4. After the video settings are done you can process it and save it at the desired location.

To edit the aspect ratio using other ways, you can check out the detailshere .

Wondershare Filmora

Key Takeaways from This Episode

Aspect ratio defines how a video will appear on a different screen, social media sites, and platforms.

To use the same video on multiple platforms, you need to change its aspect ratio and for this, good software is needed.

An array of aspect ratio changer tools for Windows and Mac are available. Wondershare Filmora is one such feature-packed tool that can process your files in lossless quality with added features.

From Pixels to Perfection: A Calculator’s Guide to Ratio Mastery

How to Calculate Pixel Calculator Ratio

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Size, formats, and resolution… What are pixels exactly doing with it?

pixel

So let’s review some basics on pixel calculator ratio to create an easy life, your workflow more productive, and your photos of the ideal size for the intended purpose.

In this article

01 [What is Pixel Aspect Ratio?](#Part 1)

02 [How is Pixel Ratio Calculated?](#Part 2)

03 [Par (pixel Aspect Ratio) in Adobe Premiere Pro/Filmora?](#Part 3)

04 [Difference among Pixel Aspect Ratio, Display Aspect Ratio, and Storage Aspect Ratio](#Part 4)

05 [How Aspect Ratios Affect UI/UX Design?](#Part 5)

Part 1 What is Pixel Aspect Ratio?

A digital image is not a single non-dividable thing. You’ll see that your photo is like a mosaic formed by small tiles if you zoom in far enough, which are known as pixels in photography.

The amount of these pixels and the way they are divided are the two elements that you’re required to take into account to know more about the resolution and pixel calculator ratio.

The Pixel Aspect Ratio is simply the latest way of defining the length of one side of a pixel in context to the length of the other.

Let’s say the ratio is 1:1; each side of the pixel is the same length as the other, also known as a square in pixels.

If the ratio is 2:1, it means that one side is twice the length of the other.

NOTE: The ‘Aspect Ratio’ does not define the actual or exact length of the side of a pixel is, just its “relative” size of one side to the other. The actual length will depend on how much you shrink or stretch a photo when recreating it. But if the Pixel Calculator Ratio is 1:1, then the pixels will always be square irrespective of the size of that particular photo.

pixel aspect ratio

Part 2 How is Pixel Ratio Calculated?

You can use a pixel ratio calculator to calculate the pixels within a screen. So, we’d like to suggest a calculator by xwebtools.com.

Here, you can see tabs, namely the Common Ratios Ratio Width, Ratio Height, Pixels Width, and Pixels Height.

xwebtools pixel ratio calculator

How it works:

This pixel ratio calculator converts pixel dimensions to aspect ratios. It is an online free tool that assists you in calculating the aspect ratio value of an object or a photo.

The conversion can be carried in both ways, aspect ratio to pixels and pixels to aspect ratio. This screen resolution calculator offers a powerful and simple tool that can convert the ratio of images to pixels resolution and pixels to ratio dimensions.

You need to provide Pixels Width and Pixels Height to calculate the aspect ratio; the aspect ratio will be automatically calculated.

You need to provide Ratio Height and Ratio Width to calculate pixel resolutions. Both the Pixels Width and Height will get automatically calculated.

Part 3 What is Par (pixel Aspect Ratio) in Adobe Premiere Pro/Filmora?

Pixel ratio: Adobe Premiere Pro

As we already discussed, an aspect ratio defines width to height. The still picture and video frames have a frame aspect ratio. The pixels that create the frame have a pixel aspect ratio (sometimes called PAR).

Different video recording standards have different aspect ratios. For instance, you record video for television in either a 16:9 or a 4:3 frame aspect ratio.

You set the frame and pixel aspect when you create a project in Adobe Premiere Pro. Once you set these ratios, you can’t change them for that project. However, you can edit the aspect ratio of a sequence. You can also use assets made with different aspect ratios in the project.

Premiere Pro automatically compensates for the pixel aspect ratio of source files.

If an asset still feels distorted, you can manually mention its pixel aspect ratio. But that isn’t very clear, especially for a beginner. This is why we recommend doing the following.

Pixel ratio: Wondershare Filmora

You need a converter or a video editor to change the aspect ratio permanently. Here we humbly recommend an excellent aspect ratio changer - Wondershare Filmora video editor, which helps you make 4:3, 9:16, 16:9, and 1:1 aspect ratio videos pretty quickly.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmora-video-editor

Furthermore, you can conveniently share these videos on YouTube, Apple TV, Vimeo, and mobile devices.

Transform aspect ratio at the beginning interface

Wondershare Filmora Video Editor helps you change the project aspect ratio right after launching the video editor program.

If you click the drop-down menu, you will see the usual 16:9, 1:1, 9:16, 4:3, and 21:9 aspect ratios.

change aspect ratio filmora

Unlike Adobe Premiere Pro, Wondershare Filmora offers you four more ways of setting aspect ratios efficiently.

Method 2: You can change the aspect ratio under Project Settings

project settings filmora

Method 3: Change the aspect ratio of video with Auto-Reframe

auto reframe filmora

Method 4: Change aspect ratio during Editing

editing filmora

Method 5: Change aspect ratio while Exporting

exporting filmora

Thus, using the Wondershare Filmora along with the pixel ratio calculator makes a difference!

Part 4 Difference among Pixel Aspect Ratio, Display Aspect Ratio, and Storage Aspect Ratio

Although the image aspect ratio comes from its width and height, it also contains multiple subsets that help to define image proportions properly.

1 - Pixel aspect ratio

Pixel aspect ratio (PAR) is the proportion of the specific pixels within an image. They are generally square within the pixel aspect ratio of 1:1.

But sometimes, specific images are optimized for certain types of displays. And, they have rectangular pixels with an aspect ratio of 4:3 or similar.

2 - Display aspect ratio

The display aspect ratio (DAR) is the designers’ most frequent aspect ratio and gets generally synced with the general term.

As the name suggests, the display aspect ratio refers to the proportions of an image as it appears on different screens out there.

Some devices, such as televisions and cameras, have a fixed DAR for images to display nicely on these devices.

They need optimization for their specific or respective aspect ratio. For instance, a typical display aspect ratio for the widescreen video on a television screen or monitor screen is 16:9.

They appear distorted when images with different aspect ratios are presented on these devices. Digital SLR camera sensors also consist of a fixed display aspect ratio, which controls how pictures captured by the camera will be displayed and saved.

3 - Storage aspect ratio

Storage aspect ratio, commonly known as (SAR) is an aspect ratio formula that concerns specifically to encoded digital video files. SAR refers to the height and the width relationship in video frame size, and it is required to be consistent among all individual frames.

SAR x PAR = DAR for max widescreen videos in a usual used formula.

Part 1 Part 5: How Aspect Ratios Affect UI/UX Design?

Aspect ratios play a vital part in any project that consists of displaying and capturing photographs, videos, or other image-based files in an ideal manner. The camera’s fixed aspect ratio can considerably impact, especially for photographers.

And for videographers or anyone working with slideshows, animations, and other motion projects, the aspect ratio is a prominent element for correct display on mobile devices and widescreen.

But even in the environment of responsive web design, problems can arise, such as when an image is not adjustable for display without compromising its quality or content.

A small example is when you need a square image with a 1:1 aspect ratio to insert into a rectangular box on a web page. To accommodate varying image size requirements, proportions and size may need adjustment.

In an increasingly picture-driven digital world, videos and images that look even slightly out of the way add to a visitor’s negative impression of a site. Besides those forced into the wrong configurations can even interfere with a site’s usability.

Poorly proportioned user guide or product images video that’s too stretched to check clearly can affect both a visitor’s want and their ability to use the site. Developers, designers, and anyone working with images will need to know how aspect ratios work and manipulate them for the best visual effect.

Various pixel calculator ratios, both paid and free, have popped up on the web to streamline the process.

Key Takeaways from This Episode

An overview of pixels

Understanding the importance of pixel ratio calculators

Different pixel ratios and their impact on UI/UX design

Try It Free Try It Free

Size, formats, and resolution… What are pixels exactly doing with it?

pixel

So let’s review some basics on pixel calculator ratio to create an easy life, your workflow more productive, and your photos of the ideal size for the intended purpose.

In this article

01 [What is Pixel Aspect Ratio?](#Part 1)

02 [How is Pixel Ratio Calculated?](#Part 2)

03 [Par (pixel Aspect Ratio) in Adobe Premiere Pro/Filmora?](#Part 3)

04 [Difference among Pixel Aspect Ratio, Display Aspect Ratio, and Storage Aspect Ratio](#Part 4)

05 [How Aspect Ratios Affect UI/UX Design?](#Part 5)

Part 1 What is Pixel Aspect Ratio?

A digital image is not a single non-dividable thing. You’ll see that your photo is like a mosaic formed by small tiles if you zoom in far enough, which are known as pixels in photography.

The amount of these pixels and the way they are divided are the two elements that you’re required to take into account to know more about the resolution and pixel calculator ratio.

The Pixel Aspect Ratio is simply the latest way of defining the length of one side of a pixel in context to the length of the other.

Let’s say the ratio is 1:1; each side of the pixel is the same length as the other, also known as a square in pixels.

If the ratio is 2:1, it means that one side is twice the length of the other.

NOTE: The ‘Aspect Ratio’ does not define the actual or exact length of the side of a pixel is, just its “relative” size of one side to the other. The actual length will depend on how much you shrink or stretch a photo when recreating it. But if the Pixel Calculator Ratio is 1:1, then the pixels will always be square irrespective of the size of that particular photo.

pixel aspect ratio

Part 2 How is Pixel Ratio Calculated?

You can use a pixel ratio calculator to calculate the pixels within a screen. So, we’d like to suggest a calculator by xwebtools.com.

Here, you can see tabs, namely the Common Ratios Ratio Width, Ratio Height, Pixels Width, and Pixels Height.

xwebtools pixel ratio calculator

How it works:

This pixel ratio calculator converts pixel dimensions to aspect ratios. It is an online free tool that assists you in calculating the aspect ratio value of an object or a photo.

The conversion can be carried in both ways, aspect ratio to pixels and pixels to aspect ratio. This screen resolution calculator offers a powerful and simple tool that can convert the ratio of images to pixels resolution and pixels to ratio dimensions.

You need to provide Pixels Width and Pixels Height to calculate the aspect ratio; the aspect ratio will be automatically calculated.

You need to provide Ratio Height and Ratio Width to calculate pixel resolutions. Both the Pixels Width and Height will get automatically calculated.

Part 3 What is Par (pixel Aspect Ratio) in Adobe Premiere Pro/Filmora?

Pixel ratio: Adobe Premiere Pro

As we already discussed, an aspect ratio defines width to height. The still picture and video frames have a frame aspect ratio. The pixels that create the frame have a pixel aspect ratio (sometimes called PAR).

Different video recording standards have different aspect ratios. For instance, you record video for television in either a 16:9 or a 4:3 frame aspect ratio.

You set the frame and pixel aspect when you create a project in Adobe Premiere Pro. Once you set these ratios, you can’t change them for that project. However, you can edit the aspect ratio of a sequence. You can also use assets made with different aspect ratios in the project.

Premiere Pro automatically compensates for the pixel aspect ratio of source files.

If an asset still feels distorted, you can manually mention its pixel aspect ratio. But that isn’t very clear, especially for a beginner. This is why we recommend doing the following.

Pixel ratio: Wondershare Filmora

You need a converter or a video editor to change the aspect ratio permanently. Here we humbly recommend an excellent aspect ratio changer - Wondershare Filmora video editor, which helps you make 4:3, 9:16, 16:9, and 1:1 aspect ratio videos pretty quickly.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmora-video-editor

Furthermore, you can conveniently share these videos on YouTube, Apple TV, Vimeo, and mobile devices.

Transform aspect ratio at the beginning interface

Wondershare Filmora Video Editor helps you change the project aspect ratio right after launching the video editor program.

If you click the drop-down menu, you will see the usual 16:9, 1:1, 9:16, 4:3, and 21:9 aspect ratios.

change aspect ratio filmora

Unlike Adobe Premiere Pro, Wondershare Filmora offers you four more ways of setting aspect ratios efficiently.

Method 2: You can change the aspect ratio under Project Settings

project settings filmora

Method 3: Change the aspect ratio of video with Auto-Reframe

auto reframe filmora

Method 4: Change aspect ratio during Editing

editing filmora

Method 5: Change aspect ratio while Exporting

exporting filmora

Thus, using the Wondershare Filmora along with the pixel ratio calculator makes a difference!

Part 4 Difference among Pixel Aspect Ratio, Display Aspect Ratio, and Storage Aspect Ratio

Although the image aspect ratio comes from its width and height, it also contains multiple subsets that help to define image proportions properly.

1 - Pixel aspect ratio

Pixel aspect ratio (PAR) is the proportion of the specific pixels within an image. They are generally square within the pixel aspect ratio of 1:1.

But sometimes, specific images are optimized for certain types of displays. And, they have rectangular pixels with an aspect ratio of 4:3 or similar.

2 - Display aspect ratio

The display aspect ratio (DAR) is the designers’ most frequent aspect ratio and gets generally synced with the general term.

As the name suggests, the display aspect ratio refers to the proportions of an image as it appears on different screens out there.

Some devices, such as televisions and cameras, have a fixed DAR for images to display nicely on these devices.

They need optimization for their specific or respective aspect ratio. For instance, a typical display aspect ratio for the widescreen video on a television screen or monitor screen is 16:9.

They appear distorted when images with different aspect ratios are presented on these devices. Digital SLR camera sensors also consist of a fixed display aspect ratio, which controls how pictures captured by the camera will be displayed and saved.

3 - Storage aspect ratio

Storage aspect ratio, commonly known as (SAR) is an aspect ratio formula that concerns specifically to encoded digital video files. SAR refers to the height and the width relationship in video frame size, and it is required to be consistent among all individual frames.

SAR x PAR = DAR for max widescreen videos in a usual used formula.

Part 1 Part 5: How Aspect Ratios Affect UI/UX Design?

Aspect ratios play a vital part in any project that consists of displaying and capturing photographs, videos, or other image-based files in an ideal manner. The camera’s fixed aspect ratio can considerably impact, especially for photographers.

And for videographers or anyone working with slideshows, animations, and other motion projects, the aspect ratio is a prominent element for correct display on mobile devices and widescreen.

But even in the environment of responsive web design, problems can arise, such as when an image is not adjustable for display without compromising its quality or content.

A small example is when you need a square image with a 1:1 aspect ratio to insert into a rectangular box on a web page. To accommodate varying image size requirements, proportions and size may need adjustment.

In an increasingly picture-driven digital world, videos and images that look even slightly out of the way add to a visitor’s negative impression of a site. Besides those forced into the wrong configurations can even interfere with a site’s usability.

Poorly proportioned user guide or product images video that’s too stretched to check clearly can affect both a visitor’s want and their ability to use the site. Developers, designers, and anyone working with images will need to know how aspect ratios work and manipulate them for the best visual effect.

Various pixel calculator ratios, both paid and free, have popped up on the web to streamline the process.

Key Takeaways from This Episode

An overview of pixels

Understanding the importance of pixel ratio calculators

Different pixel ratios and their impact on UI/UX design

Try It Free Try It Free

Size, formats, and resolution… What are pixels exactly doing with it?

pixel

So let’s review some basics on pixel calculator ratio to create an easy life, your workflow more productive, and your photos of the ideal size for the intended purpose.

In this article

01 [What is Pixel Aspect Ratio?](#Part 1)

02 [How is Pixel Ratio Calculated?](#Part 2)

03 [Par (pixel Aspect Ratio) in Adobe Premiere Pro/Filmora?](#Part 3)

04 [Difference among Pixel Aspect Ratio, Display Aspect Ratio, and Storage Aspect Ratio](#Part 4)

05 [How Aspect Ratios Affect UI/UX Design?](#Part 5)

Part 1 What is Pixel Aspect Ratio?

A digital image is not a single non-dividable thing. You’ll see that your photo is like a mosaic formed by small tiles if you zoom in far enough, which are known as pixels in photography.

The amount of these pixels and the way they are divided are the two elements that you’re required to take into account to know more about the resolution and pixel calculator ratio.

The Pixel Aspect Ratio is simply the latest way of defining the length of one side of a pixel in context to the length of the other.

Let’s say the ratio is 1:1; each side of the pixel is the same length as the other, also known as a square in pixels.

If the ratio is 2:1, it means that one side is twice the length of the other.

NOTE: The ‘Aspect Ratio’ does not define the actual or exact length of the side of a pixel is, just its “relative” size of one side to the other. The actual length will depend on how much you shrink or stretch a photo when recreating it. But if the Pixel Calculator Ratio is 1:1, then the pixels will always be square irrespective of the size of that particular photo.

pixel aspect ratio

Part 2 How is Pixel Ratio Calculated?

You can use a pixel ratio calculator to calculate the pixels within a screen. So, we’d like to suggest a calculator by xwebtools.com.

Here, you can see tabs, namely the Common Ratios Ratio Width, Ratio Height, Pixels Width, and Pixels Height.

xwebtools pixel ratio calculator

How it works:

This pixel ratio calculator converts pixel dimensions to aspect ratios. It is an online free tool that assists you in calculating the aspect ratio value of an object or a photo.

The conversion can be carried in both ways, aspect ratio to pixels and pixels to aspect ratio. This screen resolution calculator offers a powerful and simple tool that can convert the ratio of images to pixels resolution and pixels to ratio dimensions.

You need to provide Pixels Width and Pixels Height to calculate the aspect ratio; the aspect ratio will be automatically calculated.

You need to provide Ratio Height and Ratio Width to calculate pixel resolutions. Both the Pixels Width and Height will get automatically calculated.

Part 3 What is Par (pixel Aspect Ratio) in Adobe Premiere Pro/Filmora?

Pixel ratio: Adobe Premiere Pro

As we already discussed, an aspect ratio defines width to height. The still picture and video frames have a frame aspect ratio. The pixels that create the frame have a pixel aspect ratio (sometimes called PAR).

Different video recording standards have different aspect ratios. For instance, you record video for television in either a 16:9 or a 4:3 frame aspect ratio.

You set the frame and pixel aspect when you create a project in Adobe Premiere Pro. Once you set these ratios, you can’t change them for that project. However, you can edit the aspect ratio of a sequence. You can also use assets made with different aspect ratios in the project.

Premiere Pro automatically compensates for the pixel aspect ratio of source files.

If an asset still feels distorted, you can manually mention its pixel aspect ratio. But that isn’t very clear, especially for a beginner. This is why we recommend doing the following.

Pixel ratio: Wondershare Filmora

You need a converter or a video editor to change the aspect ratio permanently. Here we humbly recommend an excellent aspect ratio changer - Wondershare Filmora video editor, which helps you make 4:3, 9:16, 16:9, and 1:1 aspect ratio videos pretty quickly.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmora-video-editor

Furthermore, you can conveniently share these videos on YouTube, Apple TV, Vimeo, and mobile devices.

Transform aspect ratio at the beginning interface

Wondershare Filmora Video Editor helps you change the project aspect ratio right after launching the video editor program.

If you click the drop-down menu, you will see the usual 16:9, 1:1, 9:16, 4:3, and 21:9 aspect ratios.

change aspect ratio filmora

Unlike Adobe Premiere Pro, Wondershare Filmora offers you four more ways of setting aspect ratios efficiently.

Method 2: You can change the aspect ratio under Project Settings

project settings filmora

Method 3: Change the aspect ratio of video with Auto-Reframe

auto reframe filmora

Method 4: Change aspect ratio during Editing

editing filmora

Method 5: Change aspect ratio while Exporting

exporting filmora

Thus, using the Wondershare Filmora along with the pixel ratio calculator makes a difference!

Part 4 Difference among Pixel Aspect Ratio, Display Aspect Ratio, and Storage Aspect Ratio

Although the image aspect ratio comes from its width and height, it also contains multiple subsets that help to define image proportions properly.

1 - Pixel aspect ratio

Pixel aspect ratio (PAR) is the proportion of the specific pixels within an image. They are generally square within the pixel aspect ratio of 1:1.

But sometimes, specific images are optimized for certain types of displays. And, they have rectangular pixels with an aspect ratio of 4:3 or similar.

2 - Display aspect ratio

The display aspect ratio (DAR) is the designers’ most frequent aspect ratio and gets generally synced with the general term.

As the name suggests, the display aspect ratio refers to the proportions of an image as it appears on different screens out there.

Some devices, such as televisions and cameras, have a fixed DAR for images to display nicely on these devices.

They need optimization for their specific or respective aspect ratio. For instance, a typical display aspect ratio for the widescreen video on a television screen or monitor screen is 16:9.

They appear distorted when images with different aspect ratios are presented on these devices. Digital SLR camera sensors also consist of a fixed display aspect ratio, which controls how pictures captured by the camera will be displayed and saved.

3 - Storage aspect ratio

Storage aspect ratio, commonly known as (SAR) is an aspect ratio formula that concerns specifically to encoded digital video files. SAR refers to the height and the width relationship in video frame size, and it is required to be consistent among all individual frames.

SAR x PAR = DAR for max widescreen videos in a usual used formula.

Part 1 Part 5: How Aspect Ratios Affect UI/UX Design?

Aspect ratios play a vital part in any project that consists of displaying and capturing photographs, videos, or other image-based files in an ideal manner. The camera’s fixed aspect ratio can considerably impact, especially for photographers.

And for videographers or anyone working with slideshows, animations, and other motion projects, the aspect ratio is a prominent element for correct display on mobile devices and widescreen.

But even in the environment of responsive web design, problems can arise, such as when an image is not adjustable for display without compromising its quality or content.

A small example is when you need a square image with a 1:1 aspect ratio to insert into a rectangular box on a web page. To accommodate varying image size requirements, proportions and size may need adjustment.

In an increasingly picture-driven digital world, videos and images that look even slightly out of the way add to a visitor’s negative impression of a site. Besides those forced into the wrong configurations can even interfere with a site’s usability.

Poorly proportioned user guide or product images video that’s too stretched to check clearly can affect both a visitor’s want and their ability to use the site. Developers, designers, and anyone working with images will need to know how aspect ratios work and manipulate them for the best visual effect.

Various pixel calculator ratios, both paid and free, have popped up on the web to streamline the process.

Key Takeaways from This Episode

An overview of pixels

Understanding the importance of pixel ratio calculators

Different pixel ratios and their impact on UI/UX design

Try It Free Try It Free

Size, formats, and resolution… What are pixels exactly doing with it?

pixel

So let’s review some basics on pixel calculator ratio to create an easy life, your workflow more productive, and your photos of the ideal size for the intended purpose.

In this article

01 [What is Pixel Aspect Ratio?](#Part 1)

02 [How is Pixel Ratio Calculated?](#Part 2)

03 [Par (pixel Aspect Ratio) in Adobe Premiere Pro/Filmora?](#Part 3)

04 [Difference among Pixel Aspect Ratio, Display Aspect Ratio, and Storage Aspect Ratio](#Part 4)

05 [How Aspect Ratios Affect UI/UX Design?](#Part 5)

Part 1 What is Pixel Aspect Ratio?

A digital image is not a single non-dividable thing. You’ll see that your photo is like a mosaic formed by small tiles if you zoom in far enough, which are known as pixels in photography.

The amount of these pixels and the way they are divided are the two elements that you’re required to take into account to know more about the resolution and pixel calculator ratio.

The Pixel Aspect Ratio is simply the latest way of defining the length of one side of a pixel in context to the length of the other.

Let’s say the ratio is 1:1; each side of the pixel is the same length as the other, also known as a square in pixels.

If the ratio is 2:1, it means that one side is twice the length of the other.

NOTE: The ‘Aspect Ratio’ does not define the actual or exact length of the side of a pixel is, just its “relative” size of one side to the other. The actual length will depend on how much you shrink or stretch a photo when recreating it. But if the Pixel Calculator Ratio is 1:1, then the pixels will always be square irrespective of the size of that particular photo.

pixel aspect ratio

Part 2 How is Pixel Ratio Calculated?

You can use a pixel ratio calculator to calculate the pixels within a screen. So, we’d like to suggest a calculator by xwebtools.com.

Here, you can see tabs, namely the Common Ratios Ratio Width, Ratio Height, Pixels Width, and Pixels Height.

xwebtools pixel ratio calculator

How it works:

This pixel ratio calculator converts pixel dimensions to aspect ratios. It is an online free tool that assists you in calculating the aspect ratio value of an object or a photo.

The conversion can be carried in both ways, aspect ratio to pixels and pixels to aspect ratio. This screen resolution calculator offers a powerful and simple tool that can convert the ratio of images to pixels resolution and pixels to ratio dimensions.

You need to provide Pixels Width and Pixels Height to calculate the aspect ratio; the aspect ratio will be automatically calculated.

You need to provide Ratio Height and Ratio Width to calculate pixel resolutions. Both the Pixels Width and Height will get automatically calculated.

Part 3 What is Par (pixel Aspect Ratio) in Adobe Premiere Pro/Filmora?

Pixel ratio: Adobe Premiere Pro

As we already discussed, an aspect ratio defines width to height. The still picture and video frames have a frame aspect ratio. The pixels that create the frame have a pixel aspect ratio (sometimes called PAR).

Different video recording standards have different aspect ratios. For instance, you record video for television in either a 16:9 or a 4:3 frame aspect ratio.

You set the frame and pixel aspect when you create a project in Adobe Premiere Pro. Once you set these ratios, you can’t change them for that project. However, you can edit the aspect ratio of a sequence. You can also use assets made with different aspect ratios in the project.

Premiere Pro automatically compensates for the pixel aspect ratio of source files.

If an asset still feels distorted, you can manually mention its pixel aspect ratio. But that isn’t very clear, especially for a beginner. This is why we recommend doing the following.

Pixel ratio: Wondershare Filmora

You need a converter or a video editor to change the aspect ratio permanently. Here we humbly recommend an excellent aspect ratio changer - Wondershare Filmora video editor, which helps you make 4:3, 9:16, 16:9, and 1:1 aspect ratio videos pretty quickly.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmora-video-editor

Furthermore, you can conveniently share these videos on YouTube, Apple TV, Vimeo, and mobile devices.

Transform aspect ratio at the beginning interface

Wondershare Filmora Video Editor helps you change the project aspect ratio right after launching the video editor program.

If you click the drop-down menu, you will see the usual 16:9, 1:1, 9:16, 4:3, and 21:9 aspect ratios.

change aspect ratio filmora

Unlike Adobe Premiere Pro, Wondershare Filmora offers you four more ways of setting aspect ratios efficiently.

Method 2: You can change the aspect ratio under Project Settings

project settings filmora

Method 3: Change the aspect ratio of video with Auto-Reframe

auto reframe filmora

Method 4: Change aspect ratio during Editing

editing filmora

Method 5: Change aspect ratio while Exporting

exporting filmora

Thus, using the Wondershare Filmora along with the pixel ratio calculator makes a difference!

Part 4 Difference among Pixel Aspect Ratio, Display Aspect Ratio, and Storage Aspect Ratio

Although the image aspect ratio comes from its width and height, it also contains multiple subsets that help to define image proportions properly.

1 - Pixel aspect ratio

Pixel aspect ratio (PAR) is the proportion of the specific pixels within an image. They are generally square within the pixel aspect ratio of 1:1.

But sometimes, specific images are optimized for certain types of displays. And, they have rectangular pixels with an aspect ratio of 4:3 or similar.

2 - Display aspect ratio

The display aspect ratio (DAR) is the designers’ most frequent aspect ratio and gets generally synced with the general term.

As the name suggests, the display aspect ratio refers to the proportions of an image as it appears on different screens out there.

Some devices, such as televisions and cameras, have a fixed DAR for images to display nicely on these devices.

They need optimization for their specific or respective aspect ratio. For instance, a typical display aspect ratio for the widescreen video on a television screen or monitor screen is 16:9.

They appear distorted when images with different aspect ratios are presented on these devices. Digital SLR camera sensors also consist of a fixed display aspect ratio, which controls how pictures captured by the camera will be displayed and saved.

3 - Storage aspect ratio

Storage aspect ratio, commonly known as (SAR) is an aspect ratio formula that concerns specifically to encoded digital video files. SAR refers to the height and the width relationship in video frame size, and it is required to be consistent among all individual frames.

SAR x PAR = DAR for max widescreen videos in a usual used formula.

Part 1 Part 5: How Aspect Ratios Affect UI/UX Design?

Aspect ratios play a vital part in any project that consists of displaying and capturing photographs, videos, or other image-based files in an ideal manner. The camera’s fixed aspect ratio can considerably impact, especially for photographers.

And for videographers or anyone working with slideshows, animations, and other motion projects, the aspect ratio is a prominent element for correct display on mobile devices and widescreen.

But even in the environment of responsive web design, problems can arise, such as when an image is not adjustable for display without compromising its quality or content.

A small example is when you need a square image with a 1:1 aspect ratio to insert into a rectangular box on a web page. To accommodate varying image size requirements, proportions and size may need adjustment.

In an increasingly picture-driven digital world, videos and images that look even slightly out of the way add to a visitor’s negative impression of a site. Besides those forced into the wrong configurations can even interfere with a site’s usability.

Poorly proportioned user guide or product images video that’s too stretched to check clearly can affect both a visitor’s want and their ability to use the site. Developers, designers, and anyone working with images will need to know how aspect ratios work and manipulate them for the best visual effect.

Various pixel calculator ratios, both paid and free, have popped up on the web to streamline the process.

Key Takeaways from This Episode

An overview of pixels

Understanding the importance of pixel ratio calculators

Different pixel ratios and their impact on UI/UX design

3 Simple Options for Recording Video Games

3 Simple Options for Recording Video Games

author avatar

Liza Brown

Mar 27, 2024• Proven solutions

Whether Middle Earth: Shadow of Mordor, Titanfall or Destiny is your favorite video game or you prefer more nostalgic style game play like Mario Kart 8 or NBA 2K15, chances are you want to record something fantastic that happens (or that you do!) within the game. YouTube is filled with videos of gamers killing the newest games or reviewing new editions on brand new platforms. How do they make those awesome videos and capture all of their great plays? Simple—when you know which programs to use to take advantage of some of the latest software tools that can record your gaming screen effortlessly as you play!

Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )

Record Video Games with Fraps

Fraps is the old standby that is easy to use, even for recording newbies, and remains the most popular choice for recording video gameplay. Aside from its simple user interface, it can display game benchmarks and easily make adjustments for framerates and sizing. Fraps was designed specifically to run while your games are playing and record in high quality, and it does a great job at that dedicated task. While some users complain that the size of Fraps files are huge, you can use a different application to compress the files for uploading and sharing.

wondershare video editor

Use liteCam for game recording

The liteCam game recording software can capture your game at up to 60 fps, and it will record OpenGL and DirectX games that other software cannot. While you simply choose from preset keys to set up your recording, which makes it easier to use, there is no option to capture still shots which some people like to have. Even though it does not have quite as many extra settings and tools as a lot of other video game recording software, it does produce good-quality recordings that many gamers appreciate for their use.

wondershare video editor

Use Wondershare Filmora for game capturing

Wondershare Filmora is a multipurpose video software tool with a built-in webcam recorder which allows you to easily capture with your webcam. Audio recording is also made easy, perfect for game players who want to showcase your favorite games with your followers. It offers built-in converters and video editor supporting converting and editing many different video formats shot either with your camcorder or iPhone or Android. Wondershare Filmora is different from some of the others on the market as it not only allows video capture but also provides a handful of video editing, video uploading choices, and it works with multiple devices. This program has a high speed processor and lots of varied settings, and a simple and user-friendly interface, along with exceptional video editing tools to make your recording fun and easy. You can download a 30-day free trial here to check out:

Download Filmora9 Win Version Download Filmora9 Mac Version

Are you addicted to Diablo 3: Ultimate Evil Edition? Show off your mad skills saving the world of Sanctuary with an amazing recorded video from your game. The best tools allow you to easily upload your gameplay videos wherever you’d like to share.

author avatar

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Whether Middle Earth: Shadow of Mordor, Titanfall or Destiny is your favorite video game or you prefer more nostalgic style game play like Mario Kart 8 or NBA 2K15, chances are you want to record something fantastic that happens (or that you do!) within the game. YouTube is filled with videos of gamers killing the newest games or reviewing new editions on brand new platforms. How do they make those awesome videos and capture all of their great plays? Simple—when you know which programs to use to take advantage of some of the latest software tools that can record your gaming screen effortlessly as you play!

Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )

Record Video Games with Fraps

Fraps is the old standby that is easy to use, even for recording newbies, and remains the most popular choice for recording video gameplay. Aside from its simple user interface, it can display game benchmarks and easily make adjustments for framerates and sizing. Fraps was designed specifically to run while your games are playing and record in high quality, and it does a great job at that dedicated task. While some users complain that the size of Fraps files are huge, you can use a different application to compress the files for uploading and sharing.

wondershare video editor

Use liteCam for game recording

The liteCam game recording software can capture your game at up to 60 fps, and it will record OpenGL and DirectX games that other software cannot. While you simply choose from preset keys to set up your recording, which makes it easier to use, there is no option to capture still shots which some people like to have. Even though it does not have quite as many extra settings and tools as a lot of other video game recording software, it does produce good-quality recordings that many gamers appreciate for their use.

wondershare video editor

Use Wondershare Filmora for game capturing

Wondershare Filmora is a multipurpose video software tool with a built-in webcam recorder which allows you to easily capture with your webcam. Audio recording is also made easy, perfect for game players who want to showcase your favorite games with your followers. It offers built-in converters and video editor supporting converting and editing many different video formats shot either with your camcorder or iPhone or Android. Wondershare Filmora is different from some of the others on the market as it not only allows video capture but also provides a handful of video editing, video uploading choices, and it works with multiple devices. This program has a high speed processor and lots of varied settings, and a simple and user-friendly interface, along with exceptional video editing tools to make your recording fun and easy. You can download a 30-day free trial here to check out:

Download Filmora9 Win Version Download Filmora9 Mac Version

Are you addicted to Diablo 3: Ultimate Evil Edition? Show off your mad skills saving the world of Sanctuary with an amazing recorded video from your game. The best tools allow you to easily upload your gameplay videos wherever you’d like to share.

author avatar

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Whether Middle Earth: Shadow of Mordor, Titanfall or Destiny is your favorite video game or you prefer more nostalgic style game play like Mario Kart 8 or NBA 2K15, chances are you want to record something fantastic that happens (or that you do!) within the game. YouTube is filled with videos of gamers killing the newest games or reviewing new editions on brand new platforms. How do they make those awesome videos and capture all of their great plays? Simple—when you know which programs to use to take advantage of some of the latest software tools that can record your gaming screen effortlessly as you play!

Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )

Record Video Games with Fraps

Fraps is the old standby that is easy to use, even for recording newbies, and remains the most popular choice for recording video gameplay. Aside from its simple user interface, it can display game benchmarks and easily make adjustments for framerates and sizing. Fraps was designed specifically to run while your games are playing and record in high quality, and it does a great job at that dedicated task. While some users complain that the size of Fraps files are huge, you can use a different application to compress the files for uploading and sharing.

wondershare video editor

Use liteCam for game recording

The liteCam game recording software can capture your game at up to 60 fps, and it will record OpenGL and DirectX games that other software cannot. While you simply choose from preset keys to set up your recording, which makes it easier to use, there is no option to capture still shots which some people like to have. Even though it does not have quite as many extra settings and tools as a lot of other video game recording software, it does produce good-quality recordings that many gamers appreciate for their use.

wondershare video editor

Use Wondershare Filmora for game capturing

Wondershare Filmora is a multipurpose video software tool with a built-in webcam recorder which allows you to easily capture with your webcam. Audio recording is also made easy, perfect for game players who want to showcase your favorite games with your followers. It offers built-in converters and video editor supporting converting and editing many different video formats shot either with your camcorder or iPhone or Android. Wondershare Filmora is different from some of the others on the market as it not only allows video capture but also provides a handful of video editing, video uploading choices, and it works with multiple devices. This program has a high speed processor and lots of varied settings, and a simple and user-friendly interface, along with exceptional video editing tools to make your recording fun and easy. You can download a 30-day free trial here to check out:

Download Filmora9 Win Version Download Filmora9 Mac Version

Are you addicted to Diablo 3: Ultimate Evil Edition? Show off your mad skills saving the world of Sanctuary with an amazing recorded video from your game. The best tools allow you to easily upload your gameplay videos wherever you’d like to share.

author avatar

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Whether Middle Earth: Shadow of Mordor, Titanfall or Destiny is your favorite video game or you prefer more nostalgic style game play like Mario Kart 8 or NBA 2K15, chances are you want to record something fantastic that happens (or that you do!) within the game. YouTube is filled with videos of gamers killing the newest games or reviewing new editions on brand new platforms. How do they make those awesome videos and capture all of their great plays? Simple—when you know which programs to use to take advantage of some of the latest software tools that can record your gaming screen effortlessly as you play!

Wondershare Filmstock Gaming Video Editing Skils ](https://filmstock.wondershare.com/creative-theme-game?source%5Fchannel=seo%5Farticle&spm=rs.filmora%5Fweb )

Record Video Games with Fraps

Fraps is the old standby that is easy to use, even for recording newbies, and remains the most popular choice for recording video gameplay. Aside from its simple user interface, it can display game benchmarks and easily make adjustments for framerates and sizing. Fraps was designed specifically to run while your games are playing and record in high quality, and it does a great job at that dedicated task. While some users complain that the size of Fraps files are huge, you can use a different application to compress the files for uploading and sharing.

wondershare video editor

Use liteCam for game recording

The liteCam game recording software can capture your game at up to 60 fps, and it will record OpenGL and DirectX games that other software cannot. While you simply choose from preset keys to set up your recording, which makes it easier to use, there is no option to capture still shots which some people like to have. Even though it does not have quite as many extra settings and tools as a lot of other video game recording software, it does produce good-quality recordings that many gamers appreciate for their use.

wondershare video editor

Use Wondershare Filmora for game capturing

Wondershare Filmora is a multipurpose video software tool with a built-in webcam recorder which allows you to easily capture with your webcam. Audio recording is also made easy, perfect for game players who want to showcase your favorite games with your followers. It offers built-in converters and video editor supporting converting and editing many different video formats shot either with your camcorder or iPhone or Android. Wondershare Filmora is different from some of the others on the market as it not only allows video capture but also provides a handful of video editing, video uploading choices, and it works with multiple devices. This program has a high speed processor and lots of varied settings, and a simple and user-friendly interface, along with exceptional video editing tools to make your recording fun and easy. You can download a 30-day free trial here to check out:

Download Filmora9 Win Version Download Filmora9 Mac Version

Are you addicted to Diablo 3: Ultimate Evil Edition? Show off your mad skills saving the world of Sanctuary with an amazing recorded video from your game. The best tools allow you to easily upload your gameplay videos wherever you’d like to share.

author avatar

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Also read:

  • Title: New 2024 Approved The Aspect Ratio for LinkedIn Videos and Other Points Is Important to Consider While Creating These Videos. Here Is All that You Must Know About LinkedIn Videos
  • Author: MdadeLe
  • Created at : 2024-05-19 08:27:39
  • Updated at : 2024-05-20 08:27:39
  • Link: https://smart-video-editing.techidaily.com/new-2024-approved-the-aspect-ratio-for-linkedin-videos-and-other-points-is-important-to-consider-while-creating-these-videos-here-is-all-that-you-must-know-/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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New 2024 Approved The Aspect Ratio for LinkedIn Videos and Other Points Is Important to Consider While Creating These Videos. Here Is All that You Must Know About LinkedIn Videos